In July of 2016 I was approached by PAC / West to design a poster for their 2016 Oregon Drive Less Challenge. This state-wide campaign was funded by over two dozen partnering companies and sponsors, and was a well-established annual event promoting ride sharing, public transportation, biking, walking and the positive aspects of these choices for everyone and our environment. They requested something playful, eye-catching, and visuals that tied into healthy living. I competed against one other designer for this project, and my design was chosen in the end. In addition, I was commissioned to lead the design throughout the rest of the campaign.
For the rest of this project, I began creating elements that might be used in various deliverables (e.g., direct-mailers, website graphics, social media headers, and the biggest part of the project: the 9 inserts needed for city circulars). Click to view larger images.
When creating background elements, often I just draw thumbnails or rough sketches and import those into Illustrator or Photoshop to flesh out.
Deliverables varied widely for this project—newsprint, postcards, posters, large scale posters, bus signs, website graphics, digital ads, and more.